Outstanding Visualization Builds Brand Equity
Visualization is a powerful visual ambassador for your brand. Engaging, unique, excellent visualization contributes to brand presence, differentiation, awareness and recognition. It speaks for the unique value, integrity, and consumability of an information product or service by providing exceptional insights and transparency in simple, elegant, compelling form. With today’s technology, Oculus visualizations can engage consumers through an unparalleled number of channels, from smartphones and websites to an eight storey billboard.
Visualization Builds Brand Presence
At NASDAQ, visualization produced by Oculus created visible presence for the billions of shares quoted and traded daily through NASDAQ’s trading systems. Live financial graphics were designed and developed for display on multi-network television broadcasts and an eight storey animated display in Times Square, for viewing by millions of people each year.
Exceptional Visualization Helps Triple Market Share
In this Oculus project, a small venture-backed startup saw an opportunity in a crowded data analysis market niche. Established products and services relied on the use of statistical tools by a small community of analysts to painstakingly mine 5 terabytes of data. Oculus was engaged to design and develop a suite of branded, purpose-specific web visualizations usable by anyone. At product launch, the press reported that “experts were seen gawking” and singled out the visualizations as “drool-worthy”. The product achieved 271% market penetration over forecast in the first year.
Intuitively Visual Interfaces Strengthen Market Position
Integrating visualization into a product improves customer experience, reinforcing core brand values and leading to a more positive brand perception. The vision and execution that Oculus provides can improve product positioning with regards to peers, customers and industry analysts, make access to prospects easier, extend the reach of the message, and reduce time to close. For one customer, the faster sales cycle alone accounted for $16M per year benefit by shortening time to close by 18%.
