Repositioned Software Product Quadruples Revenue Targets Providing a graphical, high level understanding of [proprietary] performance and associated issues improves the ability of users at all levels to capitalize on the rich functionality and data offered by this software vendor. Adding a dashboard and four integrated visual reporting functions is expected to more than double the number of users at each site. Product pricing will be doubled too. Revenue targets are quadrupled.

A More Visible Brand is a More Valuable Brand The presentation and utilization of data is an opportunity to build brand. "Users" become an "audience" for the brand. Visualization can contribute to awareness and build support for the recognition, positive association, and the customer preference for brand. Visualization increases the value of the business asset that is the brand.

Shorter Sales Cycle Visualization can be used to more easily show the benefits of data, analytics or processes. This increases sales efficiency by making access to prospects easier, extending the reach of the message, and reducing time to close. It is particularly important for unique or new products. Cutting two weeks out of a twelve week sales cycle for 50 sales people generating $75 M in sales, is a $12 M per year benefit.